Audit + Webflow Build
Audited an underperforming website and redesigned a conversion-focused Webflow landing page to improve clarity, structure, and user flow.
Building a site for Our Future meant uniting multiple systems — regional leadership profiles, school data, blogs, and tools — into one cohesive experience. The main challenge was structuring the CMS and interactions in a way that allowed the site to scale, stay visually consistent, and communicate the organization’s mission with clarity and energy.
I designed and developed a responsive Webflow site that brought the Our Future network to life through clear organization and dynamic CMS collections. Each section — from the interactive school map to regional leadership profiles and the tools and resources hub — was built for flexibility and scalability. The site’s design system and consistent visual language ensure that new content can be added seamlessly as the network grows.
The original site wasn’t effectively converting visitors into leads. The messaging was unclear, the layout lacked hierarchy, and there was no strong user flow guiding visitors toward a clear action.
I rebuilt the page with a clear, conversion-focused structure — tightening the messaging, simplifying the layout, and creating a strong visual hierarchy. Each section was designed to guide users toward a clear action, with strategic CTA placement and improved flow throughout.
Audited an underperforming site and rebuilt a conversion-focused Webflow landing page to improve clarity, structure, and lead generation.
Explore how thoughtful UX and dynamic CMS design helped Our Future transform their environmental education network online.
Using Figma and Webflow, I designed and developed a responsive website for a videography production company. The new site provided a stronger showcase of their work, helping to expand their client roster.
Built a scalable Webflow site and CMS for a growing property company, designed to support long-term portfolio expansion.
